This article introduces the educational solutions module of the world’s most recent personal and professional problem-solving site, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway.
The aim of this article is to introduce to the world the educational solutions module of the world’s most recent personal and professional problem-solving site. The article is addressed to those readers who may have an educational problem bogging them and who may, therefore, be looking for a way out of their predicament. The reader may be a parent, child, or student.
It is a common fact of life that we all have problems and that we are often frustrated or we tend to lash out because of our inability to find accessible and reliable information about our problems. This specialist site fills this need – as our pragmatic friend for solving our educational problems.
To be of the greatest use to people a problem-solving site must combine pragmatic discussions of their personal or professional problem with merchant products that provide more detailed information. Typically, the website will provide free information in the form of news, articles, and advice, which direct the visitor on what to do to solve her problems. Complementing this, the website will also provide merchant products which discuss in detail how the visitor can go about resolving her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site – and so is the world’s most recent personal and professional problem-solving site and its specialist sites.
The approach that we have adopted below is to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.
The following are the top educational sites on the Internet, along with their offerings.
US Department of Education. It defines the US education policy and provides information on financial aid, educational research and statistics, grants and contracts, and teaching and learning resources.
Educational Testing Service. It provides a range of test resources.
FunBrain.com. It provides educational games for K-8 kids.
PrimaryGames.com. It provides the fun learning tools and games for kids.
GEM. It provides educational resources such as lesson plans and other teaching and learning resources.
Education World. It provides advice on lesson plans, professional development, and technology integration.
NASA Education Enterprise. It provides educational materials and information relating to space exploration.
Spartacus Educational. It is a British online encyclopedia that focuses on historical topics.
Department for Education and Skills. It is a UK government department site that offers information and advice on various educational and skills topics.
Times Educational Supplement. It offers teaching news, teaching & educational resources, and active forums to help UK teachers.
All these sites are useful in the domains that they cover. Their main limitations are as follows:
1. They tend to cover only a very narrow segment of the educational market.
2. They do not take as their starting point the daily educational needs of the typical family.
3. They lack a problem focus; i.e., they do not formulate the typical learning and educational problems that pupils, students, and parents face on a daily basis.
4. As a result of the preceding point, the solutions offered are not as incisive (i.e. as problem-centred) as they could be.
5. They do not offer merchant products that deepen the visitor’s understanding of her problem and of the consequent solutions.
The educational solutions module of the world’s most recent personal and professional problem solving site addresses these problems by targeting a multiplicity of market segments, adopting a customer profile that fits the typical education-pursuing family, considering the specific needs or problems that this family may face, offering incisive (problem-centred) solutions to the various problems, and offering a range of merchant products that deepen the visitor’s appreciation of her problems and of the solutions that are applicable to them.