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Unlocking Growth with Smart Technological Investments

Tech Updates

Unlocking Growth with Smart Technological Investments


For today’s small businesses, technology plays an outsized role in success. Competing against larger competitors with minimal budgets demands maximizing returns from tech spending. Unfortunately, too many small companies take a short-sighted approach, relying on basic off-the-shelf software and tools that deliver underwhelming results. Small businesses can drive dramatic growth by making more strategic investments in technologies like custom software tailored to their needs.

Unlocking Growth with Smart Technological Investments 2

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The Pitfalls of Cookie-Cutter Software

Eager to appear savvy, many small business owners snap up the latest marketing, sales, and collaboration platforms used by the Fortune 500. Though these generic tools carry name recognition, they rarely address the specialized requirements of small companies. Their broad feature sets inevitably include substantial functionality that goes unused.

Attempting to bend generic software to their workflows, small businesses adopt inefficient processes dictated by the technology rather than optimizing technology to enhance their operations. Employees waste time struggling with ill-fitting software never designed for them. Opportunities for automation and integration go unrealized. Reporting is standardized rather than customized, leading to limited business insights.

While pre-packaged software requires relatively little upfront investment, it cannot deliver meaningful business gains. Paying more for customized solutions offering the perfect fit may ultimately cost far less in terms of productivity and strategic advantage.

Targeted Custom Software

Commissioning custom software for small businesses tailored to address specific pain points and growth goals yields transformative results no generic solution can match; this is according to the experts at software development company Modest. Developing platforms expressly around current workflows and desired next steps allows small companies to address challenges that large vendors ignore.

For example, a fledgling e-commerce company might require a custom storefront integrating novel social commerce features for its niche audience. Off-the-shelf store builders couldn’t accommodate the specialized functionality. However, tailored software could help dominate the unknown market.

Careful consultation ensures custom solutions solve actual rather than perceived problems. The goal is to streamline and enhance workflows, not complicate them with needless features. Well-executed implementations boost productivity and create new opportunities immediately, accelerating ROI.

Strategic Platforms for Evolution

The most successful custom software goes beyond solving immediate issues to provide strategic foundations for future growth. No company, no matter the size, can afford disjointed systems that inhibit scaling. Once immediate needs are met, small businesses should look at what comes next.

Perhaps soon after launch, customer data will need migration from basic spreadsheets into a flexible CRM (customer relationship management) system with automation to handle increased traffic. The tailored CRM could incorporate modules to add emerging channels later, like mobile and social, easily. Content production systems might connect to the CRM to increase personalization.

The ultimate goal is cohesive, nimble platforms able to evolve along with the business. This reduces future development costs and maintains focus on the core mission. Small companies can realize big enterprise capabilities with the right strategic software partner.

Budgeting for Value, Not Just Affordability

Understandably, small companies are budget-conscious when it comes to technology investment. However, focusing exclusively on low short-term costs often creates problems. Instead, frame technology purchases around long-term value creation.

Look past superficial bargains for solutions capable of quickly increasing revenue, efficiency, and market share enough to generate a strong ROI. A technology that saves money while stagnating growth is still a failure. With revenue lifted by smart custom software, the development costs become much easier to justify.


Taking a strategic view of critical business needs and the technology landscape means small companies can invest in solutions positioned to catalyze growth now and in the future. Leveraging technology to its fullest potential unlocks new horizons.


Calvin M. Barker

Typical tv scholar. Problem solver. Writer. Extreme bacon fan. Twitter maven. Music evangelist. Spent a year consulting about salsa in Fort Lauderdale, FL. Spoke at an international conference about lecturing about junk food in New York, NY. Earned praise for promoting robotic shrimp in Phoenix, AZ. Spent 2002-2007 working on catfish in Naples, FL. Spent several months developing yogurt in Orlando, FL. Spent high school summers managing dandruff in Africa.